Global Games Show

Layden is the former chairman of PlayStation Worldwide Studios for Sony Interactive Entertainment
(SIE), where he was responsible for driving first-party content to differentiate the PlayStation platform.
In 2019, he established PlayStation Productions to create film and television properties based on
PlayStation’s game IP.
Prior to serving as chairman, Layden was CEO of SIE America, and before that served as president of
SIE Japan. His 32-year career with Sony began with corporate roles in Tokyo, including five years as
personal assistant to Akio Morita, co-founder of Sony Corporation.
He currently advises several tech start-ups in game adjacent fields and is a founding board member
of the Girls Make Games Scholarship Fund.
Layden graduated from the University of Notre Dame with a BA in American Studies.

Johnson Yeh holds a PhD in Strategic Management from Peking University and an MBA from Duke University’s Fuqua School of Business. He has significant experience in the gaming and circular economy sectors, having held senior positions at Riot Games and the World Economic Forum. Currently, Johnson leads Ambrus Studio, a Web3 game production company, and ROEHL, a Lifestyle as a Service brand focused on sustainability.

I am an esports and gaming industry leader with over 20 years of commercial and strategic leadership experience, currently serving as Chief Business Officer for NODWIN Gaming in the MENA region. My mandate is clear: build the most commercially successful and strategically aligned gaming and esports ecosystem across Saudi Arabia, UAE, and the wider Middle East—working directly with government entities, vision-driven sovereign organizations, and global publishers to launch esports IPs, content ecosystems, and multi-million-dollar media rights models.Over the past decade, I have led the regional transformation of the esports economy in partnership with government entities in MENA and Europe. My leadership has focused on monetization innovation, scalable production models, cross-border investment, and the integration of esports into national economic diversification agendas.What I’m BuildingMulti-IP esports ecosystem anchored with government and sovereign fund backing
Cross-border monetization models in media rights, production, content licensing, and data
Partnerships with strategic operators, publishers, and infrastructure developers to scale regional esports exports globally
High-performance leadership teams aligned with long-term national strategies and investor objectives

Joseph van Heeswijk is an entrepreneur and one of the founders of the 2Game ecosystem, a rapidly expanding gaming and esports group that operates globally and forms part of GCL, a NASDAQ-listed company. Joseph serves as the CEO of the LATAM division, overseeing growth across Brazil, Chile, Mexico, Colombia, and the wider Latin American region.
With more than 20 years of experience in the global games industry, Joseph has worked across Eastern Europe, Asia, and Latin America in roles spanning distribution, development, publishing partnerships, and large-scale marketing.
In esports, he helped build 2Game Esports into one of the region’s fastest-growing organisations earning a place in the Valorant Champions Tour (VCT) through competitive qualification in its first year. VCT is Riot Games’ official global league system and one of the most prestigious circuits in esports. Joseph also discovered standout talent such as Blaz from Chile, who went on to achieve major international success. With multiple expansions underway, 2026 is set to be a landmark year for the group.
Joseph focuses on building the infrastructure and opportunities needed to accelerate Latin American expansion in gaming, esports, and digital entertainment.