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29 - 30 June, 2026

Riyadh, Saudi Arabia

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Global AI Show Riyadh 2026 | Riyadh, Saudi Arabia

Creators Are the New Distribution Layer in Gaming

Game discovery, community trust, and long-term engagement are now driven by creators and streaming platforms — not traditional marketing alone.
Exhibit at Global Games Show

The Power Behind Game Discovery and Community

3+


Billion Global Gaming Viewers Engaging with gaming content across live streams, VOD, and social platforms

70%+


Gamers Discover New Games via Creators Making creators the primary discovery channel 


2–3×

Higher Purchase Influence When games are recommended by trusted creators vs traditional ads 


$20B+



Creator Economy in Gaming Driven by subscriptions, brand deals, merch, drops, and live events 


Creators and streaming platforms now sit at the center of how games grow.

From Marketing Add-On to Core Growth Engine

Creators are no longer optional — they are essential.
In gaming, creators have evolved from promotional partners into core distribution channels. They now:

Drive first-time discovery

Build trust and authenticity

Activate communities around games

Sustain long-term LiveOps engagement

Streaming platforms are no longer just content outlets — they are ecosystem pillars where communities form, interact, and stay loyal.

Why Saudi Arabia Is a High-Value Mobile Monetization Market

  • One of the youngest digital populations globally

  • High engagement with gaming creators and live streams

  • Strong growth in Arabic-language and regional creators

  • Rising brand interest in creator-led campaigns

  • Increasing platform investment in MENA creator ecosystems

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Aligned with Vision 2030’s Creative & Digital Economy

Creators as a new pillar of cultural and economic growth.

Vision-2030s-AI-Infrastructure

Under Vision 2030, the creator economy in gaming supports:

  • Growth of creative industries and digital content
  • New career pathways for youth and talent
  • Expansion of media, streaming, and entertainment platforms
  • Global visibility for Saudi-origin creators
  • Development of community-led digital ecosystems

Creators are becoming both economic contributors and cultural ambassadors.

The Creator & Streaming Stack

How Creator-Led Gaming Ecosystems Are Built

Streaming Platforms & Creator Ecosystems

Live streaming, VOD, short-form, and multi-platform distribution.

Talent Management & Creator Networks

Agencies, networks, and professional creator support systems.

Community Building & Fan Engagement Tools

Discord-style platforms, chat, loyalty, and fan participation tech.

Creator Monetization Models

Subscriptions, memberships, merchandise, digital drops, and events.

Who You Will Meet

The people who control gaming attention and community trust.

  • Chief Executive Officer (CEO)
  • Chief Information Officer (CIO)
  • Chief Technology Officer (CTO)
  • Chief Digital Officer (CDO)
  • Chief Data Officer (CDO)
  • Chief Information Security Officer (CISO)
  • Chief AI Officer (CAIO)
  • Chief Innovation Officer (CInO)
  • Chief Transformation Officer
  • Chief Operating Officer (COO)
  • Chief Financial Officer (CFO)
  • Chief Product Officer (CPO)
  • IT Manager
  • Infrastructure Manager
  • Cloud Infrastructure Manager
  • Data Center Manager
  • Network Operations Manager
  • Systems Manager
  • Platform Manager
  • Technology Operations Manager
  • Enterprise Architecture Manager
  • AI/ML Platform Manager
  • Cloud Operations Manager
  • DevOps Manager
  • Site Reliability Engineering Manager
  • Chief Architect
  • Enterprise Architect
  • Solution Architect
  • Cloud Architect
  • AI Architect
  • Data Architect
  • Security Architect
  • Infrastructure Architect
  • Platform Architect
  • Principal Engineer
  • Distinguished Engineer
  • Staff Engineer
  • Senior Principal Engineer
  • Sr. Vice President of Information Technology
  • VP of IT Operations
  • VP of Technology
  • VP of IT Security
  • VP of IT Architecture
  • VP of Digital Transformation
  • VP of IT Governance and Compliance
  • VP of Cloud and Infrastructure
  • VP of Cybersecurity
  • VP of Engineering
  • VP of Research & Development
  • VP of Innovation
  • VP of Data & Analytics
  • VP of Enterprise Architecture
  • VP of AI & Machine Learning
  • Head of Data
  • Head of AI
  • Head of Machine Learning
  • Head of Data Science
  • Head of Analytics
  • Head of Data Engineering
  • Head of AI Research
  • Lead Data Scientist
  • Principal Data Engineer
  • Principal ML Engineer
  • AI Research Lead
  • Data Platform Lead
  • Analytics Lead
  • Director of Information Technology
  • Senior Director of IT
  • Director of IT Security
  • Director of IT Infrastructure
  • Director of Cloud Computing
  • Director of AI Strategy
  • Director of Data Engineering
  • Director of Enterprise Architecture
  • Director of Digital Innovation
  • Director of IT
  • Director of Cybersecurity
  • Director of Cloud Services
  • Director of Technology Innovation
  • Director of Data Science
  • Director of AI/ML Engineering
  • Director of Platform Engineering
  • Director of DevOps
  • Director of IT Procurement
  • Director of Technology Partnerships
  • Head of Cybersecurity
  • Head of Information Security
  • Information Security Manager
  • Cybersecurity Manager
  • Security Operations Manager
  • Data Privacy Officer
  • Compliance Officer
  • Risk Management Officer
  • Security Architect
  • Governance & Compliance Manager
  • Data Protection Officer
Attend As Delegate

Who Should Exhibit in
This Innovation Theme

Platforms powering creator growth and monetization.

Streaming platforms and tools

Creator monetization platforms

Talent management agencies

Community and fan engagement platforms

Merchandising and digital goods providers

Fraud detection and security platforms

Influencer marketing platforms

Analytics, attribution, and campaign tools

Sponsor the Trust Layer of Gaming

Where influence, loyalty, and long-term engagement are built.

Sponsoring this innovation theme allows brands and platforms to:

  • Engage creators shaping discovery and purchasing decisions
  • Position solutions at the center of community-driven growth
  • Access high-trust, high-engagement audiences
  • Align with Vision 2030’s creative economy goals
  • Build partnerships beyond one-off campaigns
This is creator-led sponsorship with lasting impact.

Be Where the Global Esports Economy Is Being Built

The gateway to Saudi Arabia’s esports ecosystem.

gaurav
Gaurav Trivedi
Corporate Partnership Manager
Book a meeting
email link
madur-tyagi
Madhur Tyagi

Commercial Manager

Book a meeting
email link
Attend As Delegate
Sponsor or Exhibit in This Innovation Theme