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29 - 30 June, 2026

Riyadh, Saudi Arabia

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Global AI Show Riyadh 2026 | Riyadh, Saudi Arabia

Where Brands Reach the Next Generation

Gaming has evolved from an experimental channel into a primary media and engagement platform for Gen Z and Gen Alpha — combining entertainment, culture, creators, and measurable performance.
Exhibit at Global Games Show

Why Mobile Gaming Is the Revenue Core of the Industry

3.2+


Billion Global Gamers Representing the largest engaged media audience in the world

70%+

Gen Z Consumers Spend more time in games than on traditional social media platforms 
 


$60B+


Annual Gaming Advertising & Sponsorship Spend


2–3×


Higher Engagement Rates Compared to traditional digital and social media advertising


Mobile is no longer an entry point — it is the largest and most monetized gaming segment globally.

From Experimental Media to Primary Marketing Channel

Gaming is no longer a test budget — it’s a core line item.
Brands are rapidly shifting gaming from an experimental tactic to a primary media and engagement channel. This shift is driven by:

Declining effectiveness of traditional digital ads

Fragmentation of social media attention

Creator-driven culture replacing brand-led messaging

The need for deeper, interactive engagement

Gaming now sits at the intersection of media, culture, sponsorship, creators, and performance marketing.

Why Saudi Arabia Is a High-Value Mobile Monetization Market

  • One of the youngest populations globally

  • High gaming penetration across Gen Z and Gen Alpha

  • Strong creator and esports consumption

  • Rapid growth in brand spend across gaming and digital entertainment

  • Rising demand for localized, culturally relevant campaigns

racing

Aligned with Vision 2030’s Media & Cultural Economy

Gaming as a driver of modern media, content, and creative industries.

Vision-2030s-AI-Infrastructure

Under Vision 2030, gaming as a marketing channel supports:

  • Growth of the creative and media economy
  • Expansion of digital advertising and content production
  • Development of local creator ecosystems
  • Attraction of global brands and agencies
  • Positioning Saudi Arabia as a regional media and culture hub

Gaming becomes a platform for storytelling, influence, and global visibility.

The Gaming Marketing Stack

How Brands Activate Inside Gaming

In-Game Advertising & Branded Experiences

Native placements, virtual worlds, branded gameplay, and immersive formats.

Sponsorships & Esports Brand Integrations

Team, league, and tournament partnerships with global reach.

Creator-Led Campaigns & Influencer Marketing

Authentic storytelling through gaming creators and streamers.

Media Rights, Streaming & Content Packaging

Distribution across live streams, VOD, and owned channels.

Who You Will Meet

Decision-makers controlling brand budgets and gaming media strategy.

  • Chief Executive Officer (CEO)
  • Chief Information Officer (CIO)
  • Chief Technology Officer (CTO)
  • Chief Digital Officer (CDO)
  • Chief Data Officer (CDO)
  • Chief Information Security Officer (CISO)
  • Chief AI Officer (CAIO)
  • Chief Innovation Officer (CInO)
  • Chief Transformation Officer
  • Chief Operating Officer (COO)
  • Chief Financial Officer (CFO)
  • Chief Product Officer (CPO)
  • IT Manager
  • Infrastructure Manager
  • Cloud Infrastructure Manager
  • Data Center Manager
  • Network Operations Manager
  • Systems Manager
  • Platform Manager
  • Technology Operations Manager
  • Enterprise Architecture Manager
  • AI/ML Platform Manager
  • Cloud Operations Manager
  • DevOps Manager
  • Site Reliability Engineering Manager
  • Chief Architect
  • Enterprise Architect
  • Solution Architect
  • Cloud Architect
  • AI Architect
  • Data Architect
  • Security Architect
  • Infrastructure Architect
  • Platform Architect
  • Principal Engineer
  • Distinguished Engineer
  • Staff Engineer
  • Senior Principal Engineer
  • Sr. Vice President of Information Technology
  • VP of IT Operations
  • VP of Technology
  • VP of IT Security
  • VP of IT Architecture
  • VP of Digital Transformation
  • VP of IT Governance and Compliance
  • VP of Cloud and Infrastructure
  • VP of Cybersecurity
  • VP of Engineering
  • VP of Research & Development
  • VP of Innovation
  • VP of Data & Analytics
  • VP of Enterprise Architecture
  • VP of AI & Machine Learning
  • Head of Data
  • Head of AI
  • Head of Machine Learning
  • Head of Data Science
  • Head of Analytics
  • Head of Data Engineering
  • Head of AI Research
  • Lead Data Scientist
  • Principal Data Engineer
  • Principal ML Engineer
  • AI Research Lead
  • Data Platform Lead
  • Analytics Lead
  • Director of Information Technology
  • Senior Director of IT
  • Director of IT Security
  • Director of IT Infrastructure
  • Director of Cloud Computing
  • Director of AI Strategy
  • Director of Data Engineering
  • Director of Enterprise Architecture
  • Director of Digital Innovation
  • Director of IT
  • Director of Cybersecurity
  • Director of Cloud Services
  • Director of Technology Innovation
  • Director of Data Science
  • Director of AI/ML Engineering
  • Director of Platform Engineering
  • Director of DevOps
  • Director of IT Procurement
  • Director of Technology Partnerships
  • Head of Cybersecurity
  • Head of Information Security
  • Information Security Manager
  • Cybersecurity Manager
  • Security Operations Manager
  • Data Privacy Officer
  • Compliance Officer
  • Risk Management Officer
  • Security Architect
  • Governance & Compliance Manager
  • Data Protection Officer
Attend As Delegate

Who Should Exhibit in
This Innovation Theme

Companies enabling brand engagement and ROI in gaming.

In-game advertising platforms

Brand experience and metaverse studios

Media and influencer agencies

Esports sponsorship specialists

Streaming and distribution platforms

Fraud detection and security platforms

Adtech, data, and measurement providers

Community and loyalty platforms

Sponsor Where Brand Budgets Are Moving

One of the fastest-moving commercial layers in gaming.

Sponsoring this innovation theme allows brands and platforms to:

  • Engage CMOs and media decision-makers
  • Position solutions at the center of gaming marketing spend
  • Demonstrate measurable ROI and performance
  • Align with Vision 2030’s media and cultural growth agenda
  • Build long-term partnerships with brands and publishers

This is marketing sponsorship with real commercial intent.

Be Where the Global Esports Economy Is Being Built

The gateway to Saudi Arabia’s esports ecosystem.

gaurav
Gaurav Trivedi
Corporate Partnership Manager
Book a meeting
email link
madur-tyagi
Madhur Tyagi

Commercial Manager

Book a meeting
email link
Attend As Delegate
Sponsor or Exhibit in This Innovation Theme